Mars Inc. Selling Candy Bar As Health Food
Mars Inc., the candy bar company that makes Snickers, M&Ms and Dove chocolates for years has claimed that eating chocolate could prevent cavities. And no it has turned its attention to funding research that says chocolate is good for your heart. the company has hired the Weber Shandwick PR firm to help promote its new CocoaVia brand, with the slogan, “Be Good to Your Heart Everyday.” The New York Times reports that Mars is even placing its new CocoaVia bars in the health food aisles, near nutrition bars rather than candy, in retailers such as Wal-Mart and Target. Noting that the new chocolate bars are still high in fat and calories, independent nutritionists remain skeptical, “saying that the effort seems less of a breakthrough than a deceptive way to scare up chocolate sales.”
[Mars Inc. Selling Candy Bar As Health Food]
